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Michael Rupchock

Lippert Components
Director of Customer Experience Technology
Michael Rupchock is the director of customer experience technology at Lippert Components.

In his seven years at LCI, Michael has led the company's culture in a digital transformation. With a passion for taking complex systems and breaking them down to meet everyday challenges and opportunities, Michael has been at the forefront of LCI’s implementation of mobile applications, CRM, IoT, augmented reality, ecommerce and other digital solutions. In his free time, Michael is also a voracious student of modern digital culture, contributing in his own small way by making viral content that has collected over 5 billion views at the time of this writing.