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Jack Swarbrick

University of Notre Dame
Vice President, James E. Rohr Director of Athletics
John B. “Jack” Swarbrick Jr., a University of Notre Dame graduate now in his 11th year in 2018-19 as vice president and director of athletics at his alma mater, has attached his signature to a variety of new initiatives during his tenure. One, the launching of Fighting Irish Media, which is a major enterprise that delivers better information about and access to Notre Dame and its athletic programs via expanded production and distribution of programming. He also presided over the development of a plan for expanding Notre Dame Stadium in order to make it a year-round asset for the University, while also improving the gameday experience for student-athletes and fans.

Swarbrick also approved the building of student-athlete programs to develop leadership skills, increase community service and provide mentoring and career services resources. This helps meet the performance needs of Notre Dame student-athletes through establishment of a sports performance division that supports and improves athletic performance through the application of science, medicine and technology.
Over the past five years, Swarbrick played a major role in significant announcements that positively impacted Notre Dame on the national collegiate scene. For instance, he spearheaded the extension of the university’s relationship with NBC Sports through the 2025 football season, collaborated with Under Armour with the ultimate result an unmatched 10-year relationship with the brand, and supported the creation by the Bowl Championship Series of the four-team College Football Playoff, which started with the 2014 season, with Notre Dame maintaining viable access into that system.

Swarbrick’s first 10 years at Notre Dame featured a variety of on-and off-the-field Fighting Irish athletics successes, including the best across-the-board athletic season in Notre Dame history in 2013-14, as Irish men’s programs claimed the Capital One Cup and 22 of 26 sports overall advanced to postseason play, enabling Notre Dame to finish third in the National Association of Collegiate Directors of Athletics all-sports standings. He led innovative athletics partnership with Legends and JMI Sports -- two of the leading athletics marketing and hospitality companies in the country -- to oversee Notre Dame’s sales, marketing, hospitality, media rights and branding services on a local and national level.

Born in Yonkers, New York, and raised in Yonkers and Bloomington, Indiana, Swarbrick is a 1976 magna cum laude graduate of Notre Dame, with a bachelor’s degree in economics. Upon graduating from Stanford University Law School in 1980, he accepted a position as an associate in the Indianapolis law firm Baker & Daniels. He was made partner in 1987 and spent 28 years with the firm. Swarbrick became Notre Dame’s 12th athletics director on July 16, 2008.